Short of the Week

Music Video ABOUT Innocence IN Interactive

The Wilderness Downtown (Arcade Fire)

Take a trip down memory lane in this interactive music video that draws imagery from your own childhood experiences of suburbia.

Music Video ABOUT Innocence IN Interactive 10 MIN

The Wilderness Downtown (Arcade Fire)

Take a trip down memory lane in this interactive music video that draws imagery from your own childhood experiences of suburbia.
Sponsored By

The Wilderness Downtown (Arcade Fire)

Directed By Chris Milk
Produced By Google
Made In USA
You can’t miss the latest flurry around a new experimental online film experience by Chris Milk (director of Who’s Gonna Save My Soul). I shouldn’t say too much for chance of spoiling it, but you begin by typing in the address of your childhood home, hit play, and enjoy a personalized film experience that doesn’t disappoint. Chris uses popup windows to reveal different shots in a magical way with real-time animation and an interactive intermission to boot. It’s a beautiful blend of filmmaking and interaction design with a deep understanding of the web environment and how it’s boundaries can be stretched and manipulated in unexpected ways.