Short of the Week

Our Deal

Drew Barrymore updates West Side Story in this MTV-produced project for buzz-band Best Coast.

Short media is luring more big names. Drew Barrymore and raft of young name actors like Kickass star Chloe Moretz and Community actor Donald Glover update West Side Story for the buzz-band Best Coast in this MTV-produced “supervideo”.
Supervideos are a new MTV idea, low-budget, narrative music videos designed to be platform “agnostic”, pairing big film talent with indie-superstar artists. They are kind of spiritual cousins to the increasingly long, fabulously expensive music videos stars like Lady Gaga,  Kanye West and Kate Perry have been putting out. This one supposedly had a budget of about $25,000, a cost that Mazda decided to pick up in a promotional effort.
The plot centers on a star-crossed love affair by members of rival gangs. Moretz is of the Night Creeper’s and Tyler Posey (Teen Wolf) The Daytrotters. The two gangs share a turf, but have it at different times. Night/day—get it?  That doesn’t seem too tenable, so they’re going to rumble, since that is what incredibly hip looking street gangs do after all. Will the rumble wreck this tender new romance?
Romeo and Juliet plots have always been favorites of mine, and everyone involved in this seems to be having fun, but, at the same time, as a small low-budget project you get the impression that no one is really extending themselves here. Inherently enjoyable, but disappointingly rote. Wonder what Eddie O’Keefe could have come up with.
I’ve read that this is only part of an 11 minute short film version that will come out next week. Will let you know if/when that materializes. (edit: extended version now up, and featured) Until then, check out a bunch of supplemental material.

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Co-Founder of Short of the Week, Sondhi lives in Brooklyn working as a Curator for Vimeo. Follow his musings on online video, direct distribution and branded content: @jasondhi.
  • http://disembedded.wordpress.com/ Patrick Zimmerman

    Actually, I think the 11-minute full-version of the music video/short film is much better than the four-minute music video. So watch the 11-minute film when you can!

  • Jason Sondhi

    Embed for the new 11-minute extended cut is up! See if you agree with Patrick that it is much better!

  • Andrew S Allen

    I have to say, I thought the music video didn’t work well at all—the action didn’t match the music. The extended version is more watchable, but with such little dialog and sound it feels a bit flat. The atmosphere and themes are great, but I’d say Spike Jonze still holds the gold standard for blending music and story.

  • Oskar Gottfried

    I did not like this at all….

  • http://www.andrewsallen.com Andrew S Allen

    @Oskar, You must tell us why you didn’t like it (and which version you watched—there are two, and the longer version seems to be better).

  • Denorrise

    Denorrise: I liked this short film–the story, as it progressed got better, the song matched with what was happening, but wasn’t too obvious, and it was shot very well. The acting was a little off at times, but the camerawork was pretty good.

  • heavenlyjurnee

    great job Drew! loved it! maybe a little bias because I love the main character, chloe moretz, shes a great actress. and miranda cosgrove.. I love iCarly!!! and im not ashamed lol