With the success a few big names like Louis CK and Aziz Ansari have had selling their work directly to fans, VHX announced it is launching their Artist Program to help other (hopefully, lesser known) artists do the same.
It’s the dream of content creators everywhere, right? Cutting out the middle man and selling your work directly to fans.
The promise is one of convenience. Audiences can watch the trailer, make a payment, and view the film all in one place. On top of that you can share and embed your film anywhere—on a website, on a Facebook page, etc.
It’s not an entirely new idea—others have tried. Most notably Dynamo which powered the distribution of Transcendent Man but largely fell flat on its promise to revolutionize the film industry. But VHX has a leg up here. It’s already a strong video platform with a loyal user base that combines a simple TV-like viewing experience with your social sphere. VHX also goes a step further in allowing you to download the video in a DRM-free format. There’s no word yet on exclusivity of the VHX Artist Program or what, if any, promotion VHX will do for the content.
It’s great to see a strong community like VHX opening up to allow artists to make money through paid content. But the truth is, VHX is still playing the middle man. They offer you a service for a cut. And, ultimately, the biggest challenge for artists everywhere—getting noticed—still rests on your own shoulders.
What do you think? Are you interested? Will it work?