Short of the Week

Time to Dance

French band The Shoes and promo director Daniel Wolfe appear to have come up with a surefire formula for music video success with their latest collaboration Time to Dance. So…

French band The Shoes and promo director Daniel Wolfe appear to have come up with a surefire formula for music video success with their latest collaboration Time to Dance. So what’s the secret to their online hit? Simple, all you need to do is convince one of Hollywood’s biggest stars to put in an out-of-character performance as a drug-taking, sword-wielding, serial killer.

Clocking up over half a million hits in just 2 days, Wolfe’s epic music promo sees a bearded Jake Gyllenhaal hack and slash his way through a series of unsuspecting victims in a blood-soaked 8 and a half minutes. And the Hollywood heartthrob seems to be reveling in his role, his vacant, glazed stare burning through the screen every time he appears in this American Psycho-styled short.

This is familiar ground for both band and director, an earlier collaboration saw another talented actor strutting his stuff in truly psychotic form. Wolfe’s promo for track Stay the Same, featured one of the UK’s finest, Johnny Harris, twitching and stuttering his way across screen in a short that could almost work as a precursor to Time to Dance. The main difference being that whilst Stay the Same seemed to focus on mental health, Wolfe’s latest work doesn’t concern itself with explanations of its protagonist’s actions, instead Gyllenhaal’s murderous trail of destruction is graphically portrayed with little justification, but plenty of swagger.

Wolfe’s earlier promo for The Shoes managed to clock up just over 30,000 hits in the 11 months its resided on YouTube, his latest however has performed 20 times better in just 2 days. Is it a case of the video for Time to Dance being that much better than the one for Stay the Same? Or is this just a shining example of what you can achieve with just a little help from your A-list friend?


Editor on Short of the Week | Cohabiter on Directors Notes | Communicator at @kung_fuelvis
  • Anonymous

    A cat video could get 4 million hits, so what!
    Wasted 8 min of my time.

  • joey joey

    This music video is hypnotizing and beautiful.  Thank you for sharing this.  Equating a droll-life-escape-seeking murder spree to the need for seizure-inducing dancing… brilliantly executed.  And the best acting I’ve seen from Jake Gyllenhaal to boot.

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  • Tim Kossow

    Really nicely done. “Hypnotizing”, as Joey said, is the right word.

  • Dbrockskk

    you go jake!  love it!

  • Elyse

    Obviously the upbeat music is a nice contrast to the brutality of the action, but further more the children singing added a great element and made it all the more unsettling. Really enjoyed it.

  • suzycreamcheese

    you’re amazing Jake!

  • urgentvoice

    stupid, senseless, insulting all the really good films her on shoroftheweek,

  • alexandur

    I really love this short, and it’s definitely one of my favorites! It really annoys me when people feel the need to… discredit it just because other videos have more views… This is one of the best I’ve seen and I’m eager for more of this director’s work.

  • Max Francardi

    Proves a point: having a great actor on a music video does not make the video or the song any better

  • James

    Art…everyone have something to do…and that’s ok… for me.