Short of the Week

Strawberry Swing

Inventive music video for Coldplay featuring lead singer Chris Martin as an explorer of new worlds and realized entirely in drawn chalk animation.

Babelgum, a service I’m not really in love with, has attempted to overcome their clunky interface and low video quality by scoring exclusives. This one, Strawberry Swing is the latest Coldplay video and is directed by Shynola (also known for their title sequence for Scott Pilgrim Vs. The World.

The video is pretty cool. It is live action stop-motion from a overhead angle, in the tradition of Sorry I’m Late or the Oren Lavie music video that made such a splash a few months back. By using chalk to imply perspective and sophisticated camera movements, they introduce a three dimensionality to the compositions that is really mindblowing. The technique is still probably a gimmick that will run its course, but now that course looks like it could be much longer.

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Co-Founder of Short of the Week, Sondhi lives in Brooklyn working as a Curator for Vimeo. Follow his musings on online video, direct distribution and branded content: @jasondhi.
  • http://www.polymixmedia.com Andrew S Allen

    That’s damn impressive. Director, Chris Martin, actually painfully posed for all those hours and hours of shooting. I agree that this video definitely takes the technique we saw pioneered in Sorry I’m Late to a new (3D) level. Though I wonder what influence Sorry I’m Late had for Shynola as there certainly seem to be a few suspiciously similar elements (eg. umbrella, underwater).